When you hear something, even if you don't understand it, your subconscious...

When you hear something, even if you don’t understand it, your subconscious mind records the information.

Later, once you have matured and built up the necessary foundational knowledge, that hidden idea will pop up in your mind as a new connection. Although you may think it’s your idea, it could have been planted in your mind years ago.

One can use this understanding of the human mind for good or evil.

Used for good, you will plant truths in the minds of your friends and family, especially in your children. Let children hear discussions about topics that you think are too complex for them. Use big words, big ideas, and big emotions in front of your children.

At any moment, your children’s minds may suddenly grasp and find utility in a concept they heard about years ago.

On the other hand, manipulators and dishonest marketers use this concept to plant doubts, triggers, desires, fears, etc. in the minds of the public so as to control them and bait them into danger. They target children specifically because they have more malleable minds.

Targeting children with malicious marketing is big business, and it’s up to us parents to protect our children by ensuring that we reach them first, teaching them how to identify manipulation and lies, and helping them get a good grip on reality.