Many people who think they are smart fell for the biggest scam of our...

Many people who think they are smart fell for the biggest scam of our generation because they made emotional decisions and then justified them with “data”.

None of these people changed how they “think”, they can’t, its not in their nature.

Presenting contrary evidence to emotional decision makers, which are 90% of the population, does not help. Facts were not used to make their decisions so why would facts change their minds?

Mastering emotional persuasion is the only way to reach 90% of the population.