There’s an important political takeaway here: the way the right can reach women...

There’s an important political takeaway here: the way the right can reach women is the same way we’ll reach normie men. The messages, the tone, and the messengers who resonate with women will also resonate with men who have been softened by society and conditioned to value emotional safety above truth.

Now, think about this in terms of the most “radical” but necessary right-wing ideas—like re-immigration or the elimination of government-run charity. These are extremely unpopular with women and normie men, not because they’ve thought it through, but because they have misplaced compassion—they feel sorry for the wrong people, and have been trained to view firmness as cruelty.

If we want to win these groups over, we have to reword and reframe our arguments in a way that emotionally appeals to them.

Not all of you can do this. It takes a tremendously flexible, mature masculine mind to hold the hard truth while expressing it in a way that reaches people emotionally. But if you can take your strongest masculine positions, and make them resonate with women and effeminate men on an emotional level—you’ve cracked the code to winning them over.

Hint: These won’t be rational arguments. You must argue from a place of controlled emotional expression—not manipulation, not weakness, but a sense of deep moral seriousness and protective instinct.

If you’re a man who’s disconnected from your emotions—or overwhelmed by them—you’ll struggle with this. You won’t be able to reach women or normie men in any meaningful way. But this skill can be taught. And the right needs to take this seriously if it ever wants to dominate the cultural battlefield.